News Coverage

Dallas Jessup demonstrates several ways to escape an attacker, in this case volunteer Emilie Wilson, during the Just Yell Fire presentation on Nov. 21 at the Hinton Centre. More than 100 mothers and daughters attended the Yellowhead Emergency Shelter for Women fundraiser.

Dallas Jessup demonstrates several ways to escape an attacker, in this case volunteer Emilie Wilson, during the Just Yell Fire presentation on Nov. 21 at the Hinton Centre. More than 100 mothers and daughters attended the Yellowhead Emergency Shelter for Women fundraiser.

Kyle Born interviews Dallas Jessup, Founder and CEO of Just Yell Fire, which is a program designed to educate and empower young women.

A dramatization of a young women being attacked while out jogging, from the Just Yell Fire Campus Life video. She executes a few simple street fighting techniques such as a reverse head butt and foot stomp to free herself from his grip and run away. Women in Hinton can see these techniques demonstrated in a series of seminars in the West Yellowhead region this week.
You have the right to live your life without fear.
That’s just one right in a 28-line Dating Bill of...

Dallas Jessup started a women's self-defense movement that's spreading across the continent is making its debut in Edmonton.

Growing up in Canada, a girl has a 50 per cent chance of experiencing sexual or physical abuse.
This staggering statistic released by the Canadian Women’s Foundation is why films like Just Yell Fire are integral in spreading awareness and and arming girls with tools to fight back. Making its Canadian debut, Just Yell Fire and the woman behind its creation, Dallas Jessup, will be in Jasper on Tuesday, Nov. 20.
“It’s so cliché that every woman thinks...

Meet Dallas Jessup—fiery CEO of nonprofit Just Yell Fire. Her mission started at just 13 years old, when the black belt martial artist decided to make a “home movie” designed to teach high school girls self-defense techniques to protect themselves in harmful situations. Within two months, that DIY movie blossomed into a 46-minute professional production featuring LOST stars Josh Holloway and Evangeline Lilly and utilizing $600,000 in donated resources. Dallas placed the video...

Dallas Jessup, 20, is founder and CEO of Just Yell Fire -- a nonprofit working to empower girls to defend themselves against rape and abduction by learning Filipino Street Fighting techniques. She just won a World of Children Award grant to develop her organization further.
Jessup created Just Yell Fire when she was 15. Jessup has a black belt in Tae Kwon Do and is a second degree in Filipino Street Fighting and made a self-defense video for her all-girls school. She is...

I love New York City in the fall, and one of my favorite events of the season is the annual World of Children Award Gala, at which I have the profound pleasure of meeting the newest class of changemakers for children who are there to receive their World of Children Award.
I am lucky enough to hear firsthand what motivated them to devote countless hours -- all unpaid -- to launching and growing highly effective and successful nonprofits that are changing the lives of tens of...